Now in todays world ecommerce is now day to day thing there are lots of shopping websites spruting up and everyone has bought from any of these website at least once they do have shopped on any popular shopping website, some says that now it has become over saturated and there is no room for new players to dive in, and let me tell you here you are putting it wrong there are lots of opportunity right now may be big players have taken all the part but here they have the weakest point. Supposed that you have created a niche ecommerce store just about headphones don't you think you have wider range of collection of headphones then amazon could every had. So, there you are now you are not just limited to headphones there are huge number of product niches that you can experiment with you just need to research about it.
Now the second problem any new ecommerce business face is to choose right platform for their ecommerce the most worst decision you can take at this point is by choosing custom web development while most big players are using some sort of custom made shopping script but the problem is you are not that big and developing a custom software will just drain you buget which you might need for marketing of you ecommerce store and marketing is really vital aspect for an ecommerce website which you can't skip. So don't get dishearten just because you can't afford a custom software there are solutions such as shopify which can easily let you create an ecommerce store in minutes another problem going custom is the security issues you constantly need to keep it updated so it adds on ongoing investment.
1# Gaining Customers
You have two options while their is an organic way in which you need to hire a seo firm or you can do it yourself with seo you need to rank up your product pages on google and gradually people will come to know about your store but problem with this route is the time it might take a long time before you can start seeing your visitors but plus point is that it's completely free way to promote your store if you haven't hire a seo firm to do this job.
Second way will give instant traffic and vistors you can go with ppc, buying social media ads instant traffic means instant business it's highly recommended if you want to build up your brand instantly at less amount of time but wait it has it's own darker side which is you need to keep pouring money to gain traffic.
2# Advantage of An ecommerce Store
Ecommerce store can provide you tremedous advantage fistly it doesn't required you to have lot of capital some aspect of it like marketing and promotion can be done for free just required little bit of time.
No need huge space: When you think of opening a offline store it's a completly new chapted it requires lot of money upfront just to kick start your business one of the huge portion of your capitals goes to infrastructure online doesn't have that hassle just a domain, hosting and software and you are ready to go.
Reach: With a offline store you are limited to your area for expansion you need to buy another property while with store you have no visible boundries to do your business you can even sell your stuffs to someone living in another country.
Seo For an eCommerce do and don't
Seo need for any website and you can't skip ecommerce website too. I have analysis lots of mistakes commited by new store owners before they launce there website and today i am going to show few of that don'ts the first mistake they make is copying content it's very tempting to add lots of product but people hate writing unique description for each product so at the end they don't get that organic traffic which they have aspected. Things which you should do is that you can try adding original content to each product page if you don't like wrting then websites like iwriter will definately get you content at dirt cheap all you have to do is to invest few dollars on content.